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| A man holds an Apple iPad Mini as he uses Instagram app. (Photo by studioEAST/Getty Images) |
The Facebook-owned photo and video sharing app is set to launch a new feature that will include long-form video, according to people familiar with the matter. The feature, which could allow videos of up to an hour in length, will focus on vertical video, or video that is taller than it is wide, one of the people said. Until now, Instagram hasn’t allowed users to post any videos longer than one minute. The people said the plans are tentative and subject to change.
The hub, called IGTV, will live within the regular Instagram app. It will also get its own standalone app in the coming days.
The company has tapped celebrities such as Kim Kardashian West and Selena Gomez who will be among the first to upload longer-form content to their accounts on Wednesday.
Chief Executive Mark Zuckerberg has called video a “mega trend,” and Facebook has recently funded a portfolio of professionally produced shows for its Watch tab.
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